Marketing planet Earth one project at a time.

First Picture

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In Mind We Trust, the sequel to Justice Is Mind, largely takes place in Washington, D.C.

A couple of weeks ago I came across this article on IndieWire about low-budget filmmaking (The comments alone are why I no longer participate in online filmmaking groups). What’s my immediate takeaway from this article? I never buy into a system. Never. Nothing is worse than coming across statements along the lines of, “You have to do it this way because everyone else is doing it that way.” If I thought along those lines I never would have published magazines or produced films.

When I was a magazine publisher I can’t tell you how many people said early on, you need named writers and designers. As a start-up we couldn’t afford that, so I went the secondary route – we secured unknown talented writers and designers simply looking for an entry into the publishing industry. The result was a ten year company with millions in revenues that had market leading publications. The exact same thing holds true for making a motion picture.

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In the sequel, In Mind We Trust, Congressional hearings on mind reading technology take place. The sequel is being presented as a pilot for a TV series.

I don’t care if you spent $1,000 or $100 million on a film, it simply comes down to the end product. Because what it all boils down to is getting the right cast and crew to believe in your project. When I was setting up Justice Is Mind there were limited resources, so it was my job as director to not only present the project accordingly but to see it through to the end and beyond. Out of the over 200 people involved in Justice Is Mind, only one crew member left (right in the middle of production), I dismissed one crew member and one actor pulled out right before principal photography. I’d say the percentages were pretty good!

This is not an easy industry by any stretch and is wholly subjective. If you are easily bruised emotionally or always looking for acceptance, the entertainment industry isn’t for you. But as I found with Justice Is Mind there are scores of people that want to make a project shine as much as possible and it has nothing to do with a budget. I believe audiences responded to that shine because they saw the enthusiasm and passion of all those involved. Because that is what this industry is all about passion. And passion begets enthusiasm.

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In the sequel, In Mind We Trust, we learn what these runners meant to the Miller family.

As filmmakers of course we read the trades and look towards “Hollywood” for trends and opportunities. Of course we would love a major studio to come calling, but waiting for the phone to ring often isn’t the answer. The answer, in my view, is to surround yourself with like-minded talented people that see your vision. It’s all about developing a network that’s built from the ground up for the next project and the next and so on.

It takes time and doesn’t happen overnight, but it’s that moment when you are sitting in a theater surrounded by those who believed in the project that all your efforts have been realized and worth every sleepless night.

World Premiere.

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The marquee at the world premiere of Justice Is Mind in August 2013.

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