There isn’t a week that goes by when I don’t come across an article or two that offers advice or tips of the trade or some other moniker about steps to “success” in the industry. I come from the point of view that what works for me, might not work for others and visa versa. Because this industry is built on creatives, we all tend to think differently and have different approaches to accomplishing our goals.
There was a pretty interesting article on IndieWire this week about screenwriting. I generally agreed with most of it except for one key point. First, I absolutely agree with Francis Ford Coppola about knowing your ending or at least having a fairly solid idea of where you want the story to wind up.
When I wrote Justice Is Mind I pretty much knew where I wanted the story to end – a confrontation between father and son that nobody saw coming. For SOS United States it ends where it starts – albeit with a decisive decision by the President and Prime Minister. For me, I generally need to know where the highway ends because that’s what a script is—a road trip.
However, I absolutely disagree with Oliver Stone about not putting time into a script and just writing a treatment. A treatment or even a simple pitch might work for certain agents, production companies or studios where someone like Stone is a known entity, but a properly written script shows the talent of the screenwriter. Some people are very good story tellers, but writing a script is a completely different animal. Also, and I could easily be wrong here, I have yet to see a festival or contest promote, “And the best treatment award goes to….” Yes, I do write a treatment of sorts when I start to put together a story, but it’s never more than five pages and certainly not a document I’d ever show someone!
But perhaps the most valuable piece of advice was from Mark Duplass. It is a point I have ruthlessly exploited myself when it came to First World, Evidence and Justice Is Mind – “Teach yourself to be more than a writer.” I love to write. I love to come up with story ideas. I’m pretty proud of my three screenplay nominations (hopefully more down the road!). But I had to prove myself – someway, somehow.
Over the years I got to know a lot of talented actors, cinematographers, special effects experts, etc. My years of experience running a publishing company with a distribution operation obviously helped enormously when “running” a film. So I taught myself theatrical and VOD distribution. I talked to theatres, Hulu in their early days, and others. Nobody will care what I make if it doesn’t get seen. And to drive an audience to a building or a website it comes down to marketing and public relations. If you can write a screenplay you can write a press release. If you can direct an actor you can pitch the media.
Mark Duplass’s quote really sums up my career to date, “My advice is, go ahead and write the best script you can make. Your favorite script. Don’t even think about creative limits. Don’t even think about budgetary limits. Then, go write something that can absolutely be made for under $10,000.” In my world, that would be First World ($2 million+) to Justice Is Mind (>$25,000).
Now streaming – Justice Is Mind.