Marketing planet Earth one project at a time.

The Decision

The countries where First Signal has been selected for film festivals.

While First Signal continues through the festival circuit and SOS United States just starts with festival submissions, my next decision is to decide who I’m placing First Signal with for VOD. For once the decision is made, I need to have faith in those that will be handling the majority of the rights for the next several years. But after over a year of research and discussions, I’ve narrowed it down to two companies. Look for a formal announcement shortly.

With First Signal largely wrapping up its festival run in April, my attention is now turning to theatrical. Over the last couple of weeks, I’ve had conversations with a small chain and a few independent theatres. The plan is the same I implemented with Justice Is Mind—one evening theatrical screenings in select markets. Of course, the world has changed over the last year with some of the theaters asking for multi-night screenings. Naturally, that would be fine with me!

There still lies the misconception that indie filmmakers must four wall (rent) a theater to get their movies screened. While I won’t divulge my method for getting films into theaters (sorry some things are my own process), my aim is to always present a win/win situation for the theater and the film. Today, more than ever, theatrical is critical not only to the survival of theaters but the film industry in general.

I understand on one hand why studios are pushing back the release of their major films, but on the other hand they just need to pick a date and get on with it. Simply, there will never be a perfect time. People will either go to the theater or stay home, it’s as simple as that. But if theatrical collapses, that is going to be not only a financial disaster for the industry, but for the local economies these theaters serve. I personally know of four theaters that are closed. Not because of draconian lockdowns, but because they can’t get contemporary product in the hope of some traffic. Seriously, would you go to a theater if that same film was on Amazon or Netflix?

I was asked the other day when I’m going to film my next project. Truthfully, I see this year largely being the marketing of First Signal’s theatrical and VOD release and breaking down SOS United States for a 2022 start date. First Launch, the sequel to First Signal, is being actively presented. But that project will require a substantial investment. Project Shinar, however, is moving along.

Since my last post, I’m delighted to report that First Signal has picked up two additional Official Selections. When I was looking at our laurels the other day, I couldn’t help but notice the international reach these festivals have. This type of placement will work well when First Signal goes to VOD.

Foreign Markets

The Planet Shinar

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