As we are coming into the final four weeks until the world premiere of Justice Is Mind, I have been reflecting over the last few days on how this entire project started and the journey to this moment.
It was 2010 when I was writing the sequel to First World when I began researching the “possibility” of mind reading machines for part of that story. Learning of fMRI procedures and discovering the 60 Minutes Thought Identification program, Justice came to life through my passion for courtroom dramas (Judgment at Nuremberg, Witness for the Prosecution) and science fiction (Gattaca and Fringe). I also love the procedural format (Law & Order).
With script in hand and my business plan complete the journey began to find the funding. Ask any screenwriter the pitch process is arduous, time intensive and honestly depressing. Simply put, even if you get past the gatekeepers who accept submissions or have your agent/rep submit, you still have to convince your first point of contact (which you always hope is a producer) to, at minimum, option your screenplay. Thus even with some option money in your pocket, you still have to wait to see if they are going to produce your dream…I mean story. I know some screenwriters that are totally fine with that process. They write, get paid and move on to the next writing project. They don’t care if their story is produced. But for me, I want to see all that work move from script to screen. As a writer there’s nothing like seeing your work come to life.
After months of presenting to production companies and hearing things like “it’s not for us”, “we’ve seen similar” (you know what translates to) or my favorite “we’re working on something just like this” (seriously run from those companies and keep your correspondence), the funding came together from two of the most unlikely sources – my best friend Mary and her husband Stefan. Ever since I was in grade school I have dreamed of producing a motion picture and now it was going to happen.
But as I’ve said before, producing a film is not for the faint at heart (no matter what the budget is) and is a business. Mary and Stefan knew I used to run a media company and that I’ve managed direct reports. But while they loved the story, I had a business plan that was “reasonable” and not filled with fluff (there was zero mention of Paranormal Activity or Blair Witch). Just practical numbers on indie films of the same budget class and available distribution data. But I really credit the production of my first short film First World in 2007 to making all this possible as I was able to combine my practical business background to a film (albeit a short one). When I was publishing magazines I handled our newsstand distribution. Film distribution has a variety of similarities – you have to deliver the product, you only get a percentage of the retail price, there are middlemen and each deal is different. After screening at over 20 sci-fi conventions in numerous countries, First World was picked up for distribution by IndieFlix and ran on Hulu for well over a year.
Now a mission control like atmosphere has taken over the project. Justice has left the vehicle assembly building and we are on the crawling transporter to LC 39. Launch control center is manned by our editor, sound mixer, director of photography, composer and other technical personnel. Final operating systems are in place and are being tested.
And while the aforementioned is the atmosphere I’m feeling for Justice right now, it is a tribute to the Apollo 11 space program for on this day back in 1969 our world was forever changed when Neil Armstrong set foot on the Moon and said, “That’s one small step for [a] man, one giant leap for mankind.”
T-minus 28 days.