Since Justice Is Mind was released in August, we have had a variety of fantastic screenings. From our World Premiere in Albany, to law schools, science fiction conventions, state premieres and our West Coast Premiere in Beverly Hills, the process of rolling out an independent film takes time and planning.
With our next science fiction convention screening coming up on November 30 at Loscon, Justice Is Mind‘s New Hampshire premiere on December 4 along with our second screening in Maine on December 7, plans are in the works for our next steps – VOD and international distribution. In today’s world of independent filmmaking, there are countless ways to market and distribute a film. What it really comes down to is what it’s in the best interest of the project. What’s the best avenue to get it seen by the widest possible audience?
In the case of Justice, our first step has been to develop a following through our theatrical screenings, build up a base and develop press along the way. I believe that creates a solid foundation so when you go to VOD and start pushing outward towards foreign markets at least you’ve established some footprint. When I read articles that talk about the two-plus thousand films in the current marketplace vying for a home (I’m sure the number is much more), you are simply up against a ton of competition. Standing out is critical.
I come across articles and forums with all kinds of “preachers” saying you have to do this process a certain way and if you don’t you will be left by the wayside. Sadly, the majority have their hands out looking for some sort of payment. Recently a “filmmaker” mentioned in an email he sent me that a company I’ve successfully done business with before was “crap” and if I had the funds this person could “shop” Justice for me. Seriously. Man, I don’t know, when I approach a company or person I want to work with I don’t start out by insulting their past business successes (or misfires) and then ask for money. Needless to say, this person won’t be getting a response back from me!
All the while I’m working on the next stages of Justice, I’m finishing up the screenplay for my political thriller. Yes, this is another project I want to produce and direct myself. Would I be interested in optioning the story? Perhaps if the deal was right, but unless there’s some nice bank involved, I’m not interested. For me, the excitement is putting the whole project together. From that opening scene to the opening night, watching a film you wrote, produced and directed come to life is a personal and professional satisfaction that’s very hard to put into words.
I read stories of writers that want to do what I’ve done with Justice. It most certainly can be done. It most certainly can be achieved. True there are those long days when you think “This will never happen” and then suddenly there is that one email, that one call that makes all the difference. Every journey is different and each takes a different path.
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