Marketing planet Earth one project at a time.

The Journey

In the sequel to Justice Is Mind we learn why Wilhelm Miller shot them.

In the sequel to Justice Is Mind we learn why the two runners were shot.

Tonight, the entertainment industry comes together en masse for The 87th Academy Awards “The Oscars”.  Personally, I’m rooting for either The Imitation Game or The Grand Budapest Hotel to take Best Picture.  The one thing I always wonder when I see the nominee list for the Academy Awards, is the journey these “projects” took to reach the pinnacle of the entertainment industry.

The Imitation Game took years to develop. Purchased as a spec script by Warner Bros. for Leonardo DiCaprio in 2011 and then going through some “development hell” it finally came out the way it did. Can we honestly see anyone besides Benedict Cumberbatch playing Alan Turing?

Developing a film project can take years…many years. The casual observer of this industry only knows what they see in the theatres and the related award shows. But there was someone, perhaps a small group, that had to champion these projects forward. Had to convince a studio, sales agents and related distributors that their project was worthwhile. Had to convince investors to take the long shot that this project would net positive cash flow down the road. There is no gamble bigger than making a feature film, but on the other side there’s nothing more rewarding when it’s completed and seeing it in a movie theatre.

In Justice Is Mind we learn that Reincar Scientific was involved with United States intelligence agencies. In the sequel, we learn the extend of their involvement.

In Justice Is Mind we learn that Reincar Scientific was involved with United States intelligence agencies. In the sequel, we learn the extend of their involvement.

When I wrote First World in 2006 and condensed into a short film in 2007 to promote the feature film concept, I had no plans to write Justice Is Mind at that time. But when the idea came to me in 2010 to write Justice I took what I learned from First World and produced a short, Evidence, to gather interest in the concept. But from day one in writing Justice Is Mind, I wrote with the idea that I would produce and direct this film on a manageable budget.

This week I read a great story on No Film School “Keys to Film Financing: Keep Creativity in Your Heart, but Dollar Signs in Your Eyes” written by the brilliant folks at Buffalo 8 Productions. Their statement, “By getting your first project made and seen you’ll have more leverage your next time around to tell a bigger story and avoid the pitfalls that early stage writers often find in the development hell that permeates economically challenging films,” could not be more true.  The sequel to Justice Is Mind is a bigger story and will command a higher budget.

It is impossible to time a film for the market. Simply, even in the best of circumstances, from script to screen can take about two years.  But that being said, it all comes to promotion and marketing. And, as my business partner in Justice Is Mind mentioned to me, it’s about having product – i.e. scripts. Because at the end of the day that’s where it all starts.

“In the sequel to Justice Is Mind, acclaimed journalist Margaret Miller now finds herself in the crosshairs of the United States government. Desperate to save her husband Henri…”  Announcing the title and synopsis to the sequel…

…next week.

At the world premiere of Justice Is Mind in 2013. The journey from script to screen took four years.

At the world premiere of Justice Is Mind in 2013. The journey from script to screen took four years.

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