Marketing planet Earth one project at a time.

Now Boarding

When I was notified this week that SOS United States was a finalist for Best Feature Screenplay in AFIN International Film Festival, I was thrilled. The last several weeks have been good to my political thriller screenplay with festivals “boarding” the concept.

It’s one thing to write a screenplay, it’s another to develop it. When I wrote SOS, I was coming off the release and marketing of Justice Is Mind – my first feature film. For me, I need to be in the valley of quiet before I start to write another screenplay. When I’m actively producing or releasing a film, I find there are simply too many distractions to properly concentrate to allow new characters and stories to come to life. Likewise, it would be a disservice to the marketing and release of a film if my attention was on writing another story.  At the end of the day, we are creating and marketing a brand. I’ve always believed that each component needs to be taken as seriously as the other.

As I near the 80-page mark in my latest screenplay in The First World Universe, I find that my writing process is starting to change. As this story tracks two other storylines along with the primary line, I find after I write out a particular scene in Word, I need to let it sit for a day or two so other thoughts come to mind. Once some of these new strings to the story come forward, it’s another round in Word before I go to Final Draft. I applaud those that can write in Final Draft from the get-go. For me, I’m thinking in so many voices and moments so rapidly that I need to type as fast as I’m thinking. Someone asked me recently, how I came up with the latest idea. It originates with this one line from First Signal.

Of course, there is one thing that every filmmaker looks forward to and that’s the quarterly payment from the distributor. My two feature films are placed with two different distributors while my three shorts are placed direct. When I think how much the world of film distribution has changed in the last ten years it just boggles my mind.

When Justice Is Mind was released in 2013, theatrical was humming, traditional media was plentiful, social media was growing and Amazon was the place to be for VOD. Flash forward to the present and while the mechanics are still there, the metrics and dynamics have changed dramatically. I’ll say this, as Justice Is Mind has been on both SVOD and AVOD platforms for some time, I can say without a doubt that AVOD platforms (Tubi) are the revenue generators for independent film. In the next couple of weeks First Signal will receive its first distributor payment. It will be very interesting to see performance by platform when compared to its marketing spend and promotion.

Next quarter.

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