It should come as no surprise that I monitor First Signal (and Justice Is Mind) on a regular basis. This involves checking their respective IMDb and social pages along with various searches. In today’s world, it’s too easy for a page to get hacked, manipulated or commented on that requires a correction. But then there are the moments that yield good news.
This past week First Signal went live on Vudu. To quote from Wikipedia, “Vudu is an American digital video store and streaming service owned by Fandango Media.” Fandango, and their subsidiary Rotten Tomatoes, are leading services of film listings, ticket sales, review aggregators, streaming services and related information. With Vudu’s listing, this brings First Signal’s platforms to six representing global reach.
As I reflect on the reach that First Signal now has, I was reminded about a day on set when one of the actors asked me if First Signal would get released. Sadly, in the independent film world, it happens more often than not, that films are not released. I promised this actor that as my name was at the top of this film, it would get a release.
When we learned last week about the cancellation of Batgirl with its $90 million budget, the general response was, “They already spent $90 million just release it to digital.” First, there are countless reasons why this film may never see the light of day. I believe The Critical Drinker hit the nail on the head on why Batgirl was shelved. If the film was going to get a theatrical release, they would have to spend tens of millions more to market it. For a digital release, the general reasoning was quality of the film from test audiences. In their view, the studio would rather take a tax-deductible loss over bad reviews, audience displeasure and a very probable public box office bomb. But whatever the true reason is, film cancellations do happen.
For me, I truly believe this process starts with a sound script that when reviewed is looked at for the entertainment value, not the delivering of a message or particular point of view. The latter should be relegated to documentaries, when you know from the get-go what you’re getting into. Audiences are particular. Their currency in cash and promotion is invaluable. As a screenwriter and filmmaker, my goal is to entertain across a targeted genre and demographic. As Samuel Goldwyn famously said, “If I want to send a message I’ll use Western Union.”
A few days ago I released my Director Reel. You can imagine the challenge in reviewing hours of footage and seeking to select scenes that represent my work. At the end of the day, this is an industry of opinion, review and judgment. We aim to entertain with the ideas we create in our minds. The work in bringing these ideas to life is a challenge like none other. But when everything comes together from the completion of the film to embracement of audiences, it is a challenge worth accepting.
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