While I was completing delivery of Justice Is Mind to a new VOD platform this week, the approval came in for our press release announcing the international premiere of the film. In addition to what I think will be a wonderful opportunity for Justice, this is one deal that I’m particularly proud of simply owing to its uniqueness.
Since our world premiere last August my goals with Justice Is Mind have been simple and to the point—get the movie in front of audiences and plot a return on investment for my backers. When one considers the sheer number of films being made that are looking for an audience, I think being unique and innovative is key because if I’m not going to do it, someone else is.
In the next few days I’ll be announcing the international premiere of Justice Is Mind with a brand older than the Hollywood itself. That really is what it comes down to with a film, building a brand. It’s what I have endeavored to accomplish with Justice Is Mind domestically and what I hope to do as we sail into the international marketplace.
Fortunately, what has enabled filmmakers to accomplish so much with finite resources is social media and a host of new digital tools. But that too requires constant navigation as this relatively new form of marketing continues to evolve. This past week I read an excellent “white paper” titled An Analysis of Internet Trends in 2014 for Independent Films. My takeaway from this was pretty straight forward, the old ways of doing business (particularly internationally) with “gatekeepers” is collapsing (rightly so) and audiences are the curators of content they want (the way it should be).
When it comes to brand building, developing SOS United States is no different than what I’ve been doing with Justice Is Mind. With Justice we have themes revolving around the loss of privacy, government intervention and new sciences in the courtroom. With SOS United States we have government conspiracies, intelligence agencies and military conflicts. Yes, like First World, my screenplays tend to revolve around existing and what I call forward projection trends. I guess that’s my brand of writing!
With our new heading towards Europe along with the release to our first VOD platform, needless to say we will be navigating new waters as we set sail on this new adventure. But the one thing a captain needs above all us is a great crew and passengers. Suffice to say we have that with Justice Is Mind.
Clear all moorings.
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