Marketing planet Earth one project at a time.

Market Placement

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As in First World a motorcade will be used in the figure skating political thriller.

This past week Justice Is Mind went live on Hoopla.  To quote from their Facebook page, “hoopla digital partners with public libraries across North America to provide online and mobile access to videos, music and audiobooks. Enjoy thousands of movies, TV shows, videos, music and audiobooks that library card holders can borrow from their public library.” As I wanted to get Justice Is Mind into libraries at some point, our placement on Hoopla just took care of that across the United States.

When I say some point, I talk about a possible DVD for Justice Is Mind. Yes, on the back burner, is the possibility of making a DVD for Justice. I say possibly, because anyone that’s involved on the distribution side of the industry knows that profits in this sector have sunk like the Titanic (particularly for indie-films). Just go into any Wal-Mart and see the studio quality films in the $5 bin or even more market reality when you see a studio film at a dollar store for well a dollar. Because digital distribution doesn’t really involve a manufacturing component, it’s simply easier to execute on a domestic and international level. But believe me there are costs involved for VOD. Let’s just say that closed captioning in languages other than English gets a bit pricey.

hoopla

Justice Is Mind is now available on Hoopla.

There was a pretty good article on IndieWire this week titled “You Can’t Bulls—t’ And 6 More Revelations On How To Market An Indie Film.” I could not agree more with this statement “Even in the age of VOD, nothing beats the theatrical experience.” As I saw with Justice Is Mind in terms of audience and media placements, nothing does beat a theatrical experience. Simply, when you gather a group of people into a room to see a film it becomes a shared experience. There wasn’t one screening of Justice in which attendees didn’t ask questions or discuss the film after in the lobby.

When I set out to write a new screenplay I’m already thinking of how the project will be placed in the market. What angles does it have that I can pitch to a theater, distributor, school or convention? First World was a pretty straight forward science fiction film. But as a psychological sci-fi thriller, Justice Is Mind is a bit of a genre hybrid. But the one common theme was the ethics around mind reading and it’s possible, if not probable, ramifications on society.

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First World will soon be expanding its VOD options.

While some in the industry complain that there are too many movies being made, I believe there’s never enough. Because there are always those hidden gems that one can discover and promote. The gem in the world of distribution is in fact VOD. When you have library after library of films available to stream instantly, they certainly take up less space than a DVD! But don’t get me wrong, I do love my DVD collection.

It’s these new platforms like Hoopla that offer a terrific new avenue of options to Amazon and Netflix (Justice is on Amazon). More importantly, and call me old fashioned, Hoopla works with libraries. When you have traditional publishing working with digital publishing, the experience can only be a positive one because it yet again gives the customer that one thing they want – choices.

Now streaming.

Justice Is Mind official movie website

The VOD and theatrical screening options for Justice Is Mind.

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