I am pleased to announce that Serpentine will have its world premiere at the Strand Theater in Clinton, MA on March 6, 2017! Serpentine will premiere after an encore screening of Justice Is Mind. For Serpentine this will be a first, for Justice Is Mind this will mark our 22nd screening. But it is the Strand Theater that give us our first theatrical break.
It was in 2012 and I was looking for a theater to screen Evidence, the short film version of Justice Is Mind. It was the Strand that gave us the opportunity to screen after J. Edgar. Over a year later Justice Is Mind had its Massachusetts premiere at the Strand. The same model is being employed for Serpentine: The Short Program.
A theatrical screening marks a starting point. A launch pad, if you will, into a greater marketing program. Everything in this industry is timing. It’s about striking while the iron is hot (even though the rink is cold!). For Serpentine the launch will take place between national and world figure skating championships. The goal, as it was with Evidence all those years ago, is to develop as much interest as possible to produce the feature film version this year for a 2018 release. Why 2018? The Olympic Winter games take place in South Korea next year. It’s about riding a wave of popularity post games.
With a running time of just over 12 minutes, we will be presenting the first 10 pages of the feature length screenplay. Serpentine not only features several of the actors and crew from Justice Is Mind and First World, but introduces actors making their debut performance. In the world of film it’s all about performance, what we see on the screen and how it comes together behind the scenes.
As for debut performance, it reminded me of a recent conversation I had with an aspiring actress and model. This week I signed with Dynasty Models & Talent for New England representation. Yes, it’s an exciting step as I continue to lay out some personal plans of my own. During my visit at the agency, the owner asked me if I had any words of wisdom for this actress. I first offered her the back story on how I was cast in a TV show some years ago but then went on to say how you have to want to be in this industry more than anything. No matter what you want to do, it takes a one hundred percent commitment and being able to weather continuous rejection. As I’ve stated before, this is an industry of no (or no response). But when a yes does come, it makes you appreciate your hard work all the more.
They say you are only as good as your last performance. While I agree with that to a point, I believe you are only as good as who you surround yourself with. This is an industry not lacking in advice, particularly from those you never asked. In my view it’s about working with those that want to showcase their efforts with you. I’ll just say this, it is not a coincidence that I’m working with a lot of the same people from Justice Is Mind and First World to bring Serpentine to life. This project also marks a reunion of sorts with a former business partner. More on that development later.
As for development, as an independent filmmaker, theaters like the Strand are important for our continued success. That being said, the Strand has established a GoFundMe campaign to restore and upgrade their wonderful marquee. For our screening on March 6 all ticket sales will be going to the Strand (no share of box office). As a filmmaker there is something special when you see your film in lights.