Marketing planet Earth one project at a time.

Rocket Science

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A scene from the short film version of First World. An Arctran landing  anti-gravity propulsion

Last week I mentioned how producing a film is not rocket science, but writing about rocket science is a different story.

With Justice Is Mind I did an exhaustive amount of research on two fronts. The first was mind-reading technology with the second being the law as it applies to investigations and the courtroom. But at some point you reach a certain knowledge bank when you can start writing.

Once a project of mine is given the green light I bring it to experts to insure its veracity. Of course there’s creative licensing, but at the end of the day a rocket launches vertically not horizontally!

Justice Is Mind - The FVMRI process begins

A combination of science and science fiction in Justice Is Mind.

One of the things I enjoy the most about screenwriting is learning something new. Am I an expert on mind-reading, the legal profession and rocket science? Good heavens no. But I can certainly talk about it in the context in which it’s presented. That’s what filmmakers do. We present. We create a fictional world against fact. Sure, some stories are pure science fiction with no regard to science, but I like to root my stories in plausibility.

While I was inspired to write Justice Is Mind from a 60 Minutes story, did I ever actually think the science fiction I postulated in my story could become near science fact? As a storyteller I’m doing just that, telling a story. My feeling has always been that as long as the story is interesting, it will hold an audience.

We’ve all been reading the difficulty that films are having at the box office. There are countless discussions on why this is happening. I have my own theories, but what I truly believe it comes down to is having an interesting story that is well marketed.

Mark Lund and Paul Lussier at the NH Premiere

With Paul Lussier (l) at a near sold out screening of Justice Is Mind in New Hampshire.

When I was marketing Justice Is Mind the actors were brilliantly talented and on par with any A list actors you would see on the silver screen, but they were not A list from a public relations point of view. I couldn’t market the film with Starring So and So, but I could market the concept. The end result was audiences bought a ticket and came to our screenings. Some were nearly sold out while others saw an OK attendance. What it proved to all of us was that audiences will turn out for an interesting story.

Revisiting the First World story has also been interesting. In addition to my “rocket science” research, I had almost forgotten the mountain of work I have done on this project, from writing the original script, producing a short film version, writing a sequel and publishing a novella. It’s safe to say I have some well thought out characters to work with!

Anti-Gravity

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First World centers around the Apollo space program.

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