As an avid fan of Star Trek, I can equate the following for Justice Is Mind – we have returned to space dock at sector 001. Since our last screening in May at The Elm Draught House Cinema, Justice Is Mind is preparing for its international release. In addition to video on demand, we will shortly be announcing the international premiere of Justice Is Mind.
Yes, these are exciting times for the film. An independent film that has had the good fortune of a domestic theatrical release and screenings at some of the United States most prestigious universities and most popular science fiction conventions. Indeed, from our “shakedown cruise” in Albany last August, to Carnegie Mellon in April, to the Elm in Millbury, to positive reviews, I think it’s fair to say that Justice Is Mind has cruised well in the market. Soon you will learn why I’m speaking in nautical terms.
To prepare for our international release, Justice Is Mind is now closed captioned for various VOD platforms that require it. A draft press release has been written and media lists are ready to be presented the latest developments. Just yesterday, I tested a new timeline photo on our Facebook page and invested $5 in targeted marketing. The result? The post reached 2,711. This is just part of the process to bring Justice Is Mind to a worldwide audience.
I was also pleased to see that Justice Is Mind passed the Bechtel test. You may ask, what is this test? From Wikipedia, “The Bechdel test asks whether a work of fiction features at least two women who talk to each other about something other than a man. The requirement that the two women must be named is sometimes added. Many contemporary works fail this test of gender bias. On average, films that pass the test have been found to have a lower budget than others, but of comparable or better financial performance.” With over 50% of the cast of Justice Is Mind being women, the film received a 3 out of 3 rating.
As I am now back in the market seeking financing for SOS United States, I often reflect on my original journey with First World and then my efforts with Justice Is Mind. When I think how much this industry has changed since I wrote First World and even when I penned the business plan for Justice Is Mind, simply put flexibility is the key. Not only when it comes to production, but most importantly distribution. Platforms are only as popular today as a new one that arrives on the scene tomorrow.
But the end game of all of this is product. No matter the theatre, venue, video on demand platform or exhibition space, without product it simply doesn’t matter how innovative or unique these places are. It seems like every week some new technology is being announced. This week I saw a camera that shoots at over 200 frames per second. While innovative and “cool” it comes down to what’s being filmed. Technology gives us the tools, but it’s the story that brings in the audience.
Standby for departure.