Marketing planet Earth one project at a time.

Next Move

Judge Wagner-page-0

This morning I was reading the Hollywood Reporter’s excellent profile on filmmaker Christopher Nolan. I loved his quote, “If you want to make a calling card, you go to Kinkos. You don’t spend three years of your life putting a film together”. That could not be truer when making a feature film.

For the Justice Is Mind “project” it started in 2010 with the script, 2011 with the short, 2012 with the feature and 2013 to the present for the release and general marketing. Simply put, filmmaking is a long tail business. Yes, it’s all very exciting and “cool” to be shooting a film, but these are projects that we are married to for years. By example, my first short film First World was produced in 2006 and released in 2007. It’s 2015 and revenue is still coming in on monthly basis. It doesn’t take a rocket scientist to see the value in a film library. I just have three films in my library, but imagine a company with hundreds of titles all earning some sort of revenue on a monthly basis.

With First World under consideration and SOS United States completed at the script stage, I just passed the 95 page mark on the sequel (yes, I have a title) to Justice Is Mind.  The story, is much bigger in terms of scope. Instead of a trial in Massachusetts, we are at a congressional hearing in Washington, D.C.  Am I ready to release the title and logline? Not yet. While I’m happy where the story is going, I always remain “open minded” on direction.

It was reported a couple of weeks ago that an agreement has been reached to redevelop SS United States. In SOS United States the SS Leviathan is modeled after the great liner.

It was reported a couple of weeks ago that an agreement has been reached to redevelop the SS United States. In SOS United States the SS Leviathan is modeled after this great liner.

For me writing and developing a story is like playing chess.  The pieces of your story might move in a typical fashion at the start, and just when you think I’m going to give you what you want, I’m going to turn it. As Unsung Films said about Justice Is Mind, “And this is when the film changes gear for one last time, turning into a science fiction tale – unexpectedly and viciously.” Yes, there will be a couple of unexpected turns in the sequel. But like Justice Is Mind, the clues start early.

China's Yutu rover on the Moon.  In First World, China announces its first manned mission to the Moon in 2018 - four years ahead of schedule.

China’s Yutu rover on the Moon. In First World, China announces its first manned mission to the Moon in 2018 – four years ahead of schedule.

One of the reasons why I admire Christopher Nolan as a filmmaker is because he creates original stories that resonate (I loved Inception). Personally, I’m really over the homogenized films that are created to appeal to the widest possible audience, but don’t tell a story.  Seventy years later Laura is still a great film. Likewise with the 1968 production of 2001: A Space Odyssey. That’s what we call long tail!

According to the Hollywood Reporter 2014 box office was down 5% from last year marking the biggest drop off in nine years. Sadly, this doesn’t surprise me. I just know from the audiences that saw Justice Is Mind, they want original stories. I understand the economics of why a studio spends $150 million on one motion picture, but imagine dividing that budget by 10? We know there are all kinds of original stories just waiting to be told.  In the end it comes down to what audiences want to see and how they want to watch.

Yes, I have gone to Kinkos. To print scripts.

the drama continues-page-0

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