Marketing planet Earth one project at a time.

New Territories

KeyArt1600x1200

Evidence, the short film version of Justice Is Mind, went worldwide this week on Amazon.

This past week I finished watching season one of The Man in the High Castle. Between the story, acting, production values and world building, it has to be one the best, if not innovative, shows I have ever seen.  This groundbreaking series from Amazon yet again demonstrates that the streaming services have arrived.  When you watch a “TV show” produced by and for a streaming service that exceeds the quality of cable TV, you can see how “cord cutting” has come into being.

But like so many TV series and films, it was interesting to learn that The Man in the High Castle was in development for years. It just demonstrates that persistence and patience is again the key to moving forward in this industry as nothing happens overnight.  When Evidence, the short film version of Justice Is Mind, went live on Amazon in the US, Japan, United Kingdom, Germany and Austria this week, I was reminded by one of the actors that Evidence was five years old. Justice Is Mind was written in 2010, followed by the production of Evidence in 2011 and the feature film version in 2012. Since Justice Is Mind was released in 2013 the marketing has been ongoing. Why? Because the next goal is a TV series around the concept. When will that happen? In this industry, that would be anybody’s guess.

ZZ02047CB1

From Amazon’s The Man in the High Castle.

An editor from one of the industry trades recently posted the following to their Facebook profile, “The hardest part about this industry is even when you find your champions, so much of your success is out of their control. They can work their asses off to help you, but they’re still climbing Mount Everest while dragging a dozen anvils behind them.” The point is obvious, this is an industry that works on teams. All you have to do is look at the cast and crew lists on IMDb to see the staggering number of people involved. For Justice Is Mind that number was well over 100.

A friend of mine recently said to me, that I write what I can produce. That’s partially true. Justice Is Mind was written exclusively with the idea that I might be able to pull this off within my own network of contacts. Whereas a project like First World requires substantial resources with my political thriller SOS United States falling in the middle.  Even the short film version of First World had a cast and crew of over 25.

First World UK

Since going live in the UK, First World has streamed 806 minutes.

Since First World and Evidence went worldwide on Amazon, it has been interesting to see new audiences discovering these projects. That is the glorious thing about streaming. Your project is discoverable. But in each of these projects, they had some sort of theatrical and exhibition push prior to their online premier. It’s this type of audience development that propelled them forward online.

The one thing I remember when writing Justice Is Mind is that I could visualize it happening. The same is holding true for this political thriller I’m writing around the sport of figure skating. Of course there are elements that raise the bar from my last feature, from filming on ice performances to “dressing” an arena to look like a “world championship”.  But like the Justice Is Mind project, the plan is to first produce a short film version to not only generate interest in the project, but to develop a team that can see it through.

Center Ice.

Worlds

A pivotal scene in the figure skating political thriller takes place in the “tunnel” where the skaters and coaches enter and exit.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s