As I am in the throes of writing the sequel to Justice Is Mind I’ve moved my weekly blog post to Monday. On the weekends I do my most intense writing. The weekdays are largely reserved for marketing, research and the consulting work I do. That research this past week took me back to the Joseph McCarthy era hearings. Let’s pray that our country never has to live through that time again.
Writing the sequel to Justice Is Mind has been an interesting experience. Yes, I wrote the sequel to First World, but as the first installment hasn’t been produced yet, adjustments can still be made without disrupting the canonicity of the story. As some may have noticed, I set up a variety of character and plot points that will carry over to the sequel.
By example, in part one we establish that Margaret Miller is a journalist of some note with a book by the name of “Posted: Social Secrets of the Government” that has caused some sort of political stir. In the sequel we see just what that stir is about. I also established that while Henri Miller was shot, he wasn’t killed. Dr. Eve Pullman has been recalled to Germany by Reincar Scientific. Judge Wagner has been appointed to the FISA Court and Constance Smith and John Darrow find themselves, yet again, front and center in the legal and ethical malaise of the FVMRI procedure. For me, I look at the logical extensions of the characters to see where they may go along with new characters we meet along the way. It’s safe to say that the intelligence apparatus of the United States falls squarely into the sequel.
But in the end of all of this, there is the marketing and promotion. It has been WELL over a year since Justice Is Mind had its world premiere, but marketing continues on a daily basis. I was more than elated when I discovered this morning that Justice Is Mind’s weekly MovieMeter on IMDB jumped our listing to 10,989 out of over 3.1 million entries! Not only is this our highest placement on IMDB, but it also proves that the collective marketing efforts of the last couple of years are seeing positive results.
I do the same thing for First World and SOS United States. Getting “discovered” in this business doesn’t really happen anymore unless you let people know about your project. The old adage “if you build it they will come”, doesn’t work without promotion and marketing. How we wish as a creative we could just write, produce, direct or act and then wait for the accolades, the lists, the press and the audience to find us.
When I was reading in IndieWire this morning about a film that was accepted into Sundance, I was particularly surprised by one of the comments that someone just wants to write and not produce. That’s all well and good if you just a want to write and have your work optioned, but in the real world of independent filmmaking you just have to wear many hats. What’s great is that the trades like the Hollywood Reporter, Variety, The Wrap, Deadline and IndieWire provide a wealth of information for filmmakers to make their own mind up on what’s best for their project because each project is different.
This entry was posted on December 22, 2014 by markashtonlund. It was filed under First World, General, Justice is Mind, SOS United States and was tagged with Central Intelligence Agency, congressional hearings, filmmaking, First World (movie), IMDB, IndieWire, Joseph McCarthy, Justice is Mind, moviemeter, rating, SOS United States, Sundance, the Senate, United Nations, United States.