Marketing planet Earth one project at a time.

Pre-Production

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The observation room where the President of the American Figure Skating Federation and a mysterious sponsor will be watching in Serpentine. Northstar Ice Sports.

With the crew coming together and over 100 actor submissions this past week, pre-production on Serpentine is moving along. With Northstar Ice Sports confirmed along with a private residence, the last location I’m working on is a conference room that will serve as an FBI meeting.  Filming dates have gone out for one of the last days in October to the first few in November. To say there are a thousand details when putting together a film is an understatement.

When Justice Is Mind formally went into pre-production in May of 2012 I had three months to organize what ultimately became securing 15 locations via trade arrangements, 100 plus actors and a crew of over 17. Thankfully every star in the universe lined up correctly and those that worked on the project went above and beyond the call of duty. But make no mistake about it, there were issues that came up.  Things that needed to be dealt with on a day to day basis. There’s no such thing as a perfect world in filmmaking but resilience and innovation has always been the key.

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At a horse farm in First World.

The one thing that I always find rewarding about this process are those that come out wanting to help. For First World it was the securing of a horse farm, for Evidence it was being allowed to film in a house, for Justice Is Mind it was the LAST MINUTE securing of an MRI center, for Serpentine it was an ice rink. As a filmmaker the one thing that drives us all forward is enthusiasm. Nobody is saying you have to come to set with pom poms and break out into a cheer, but there should be the want to create and be part of something. To quote the IMDb videos, there are “No small parts”.

What I have learned over my twenty years of experience is that everything we do in this industry is cumulative. Some parts are small, some are starring roles. Some parts pay extremely well, some cover gas (maybe). But when you put them all together it’s what you call a body of work.

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At the MRI Centers of New England in Justice Is Mind.

All my work resulted in the production of Justice Is Mind. This past week I was reminded about the many theatrical screenings we had for my “freshman” feature. When I look at the pictures of us from those screenings and recall the work and dedication of so many, it’s events like those that make the journey all the more worthwhile. Yes, making a film takes time, dedication and resources, but it’s knowing what you create will far far exceed the time to produce it in the first place.

As for time, today I looked at the past 12 weeks of minutes watched on Amazon. When my three films have been watched for over 120,000 minutes in that period it further justifies what I do as a storyteller and filmmaker. While making a film is exciting, the joy comes in those that watch it.

Choreography.

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At the Cape Cod premiere of Justice Is Mind in 2014.

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