Marketing planet Earth one project at a time.

Anniversary Launch

Justice the palace

Justice Is Mind had its world premiere in Albany, New York on August 18, 2013.

On August 18, 2016 Justice Is Mind will celebrate its third anniversary. The same week that will see the website completed for the figure skating political thriller I’ll be announcing soon. Some ask where does the time go, for me it’s about taking the time to develop projects that I’m passionate about.

When I was writing Justice Is Mind back in 2010 writing a political thriller around the sport of figure skating was the furthest from my mind. The same could be said about Justice Is Mind when I was writing First World in 2006. As a screenwriter, it’s the idea that first calls to me and then if it sticks around a while I start to write those first few pages of a screenplay. I’m not one that writes a story using index cards, beet sheets or other devices, rather I let the story unfold as I build characters and the world they live in.

atranta

First World now on Amazon Prime worldwide.

When I look at my dashboard on Amazon Video Direct and see how my films are doing across all their territories, yes, it’s a pretty cool feeling. Just like when you see your film screen in a theater. There is that sense of accomplishment that all involved in the project can share. Because, making a film is a project that does involve a village.

It is precisely because it takes a village that developing a new project takes a considerable amount of planning. Part of that planning is visiting possible locations, meeting with potential talent and laying the foundation before I seek to bring on a crew. This past week I had a great meeting at Northstar Ice Sports and from that meeting went to a local competition at the Cape (one that I competed in myself many years ago!).

I forget how small a world the sport is. No sooner do I arrive and I see one of the judges who I used to talk to regularly when I was actively involved in the sport. We still to this day reminisce about our time together at an International Skating Union Congress in Davos, Switzerland back in the 90s. I was one of the few members of the media to attend and she was moving up the ranks in the judging system. It was also nice running into a couple of coaches I haven’t seen in a while. All in all it was a great time.

This morning I was reading C. Hope Clark’s latest email newsletter and there was a particular passage that really stood out, “We should strive to be in awe of our work, and awe-struck by others. Instead of production, maybe we ought to focus on our power to seek and create awe. After all, wouldn’t you rather be remembered for the one, lone book than the fact you published a lot of forgettable stories? Or maybe you can find a place in the middle, but to do so, you need to slow down and think about the quality you produce.” I couldn’t agree more with her statement as it greatly applies to filmmakers.

If you’ve ever sat through the end credits of film you see the number of people that were involved that made the film come to life. Unlike a stage production that can be tweaked along the way once you wrap a film, it’s up to creative editing, or god forbid expense reshoots if you didn’t get what you wanted in the first place. I can thankfully say we didn’t need to do any reshoots on Justice Is Mind.

While there won’t be a special theatrical screening of Justice Is Mind this week, there will be online promotion to further introduce the film to a worldwide audience and build momentum for the sequel In Mind We Trust.

Indeed, while past projects continue to be promoted and marketed a new one is about to be announced.

Standby.

Justice premiere group

At the world premiere. Some of the over 200 cast, crew, location and marketing partners that brought Justice Is Mind to life.

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